Mrs Johnson's Donuts - Re-branding
Client: Academic Project
Service: Identity overhaul
The assignment was re branding a local business. I selected my favorite donut shop in Austin, Mrs Johnson's Donuts. It currently has no identity, its completely run down and shabby. Though I like the work I did, its completely possible that if they were in fact to re brand themselves that they would loose business. I believe that in a way people enjoy buying a great product from a business that doesn't spend a dime trying to market or advertise themselves. Something about actual honesty..but I digress. I created a new logo and several other brand extensions. The new donut box features the logo mark as well as a more text oriented branding and some fun features like 'the story of Mrs. johnsons' and on the side you cant see there is a fun donut related fact from the year 1948. I felt that by trying to connect customers with the 'rich' history of this business it would help build brand loyalty and goodwill. The donut box is important, other then the product itself, its the one part of the brand which is being taken home. So i wanted to make it interactive. Like reading a cereal box while you munch, i wanted to create a donut box that people could read and enjoy while they eat their donuts. Featured at the bottom is an actual Mrs. Johnson's donut on the new wax paper product wrapper, which is actually tracing paper that i tricked my printer into printing on.
