A fun concept project, wherein the problem was to redesign Hershey's annual report in a fun way that still reflects the values of the brand. Solution: Make it a chocolate bar. By creating an annual report that will be experienced in much the same way as would unwrapping a Hershey's chocolate bar (all except for eating it) the report has now been made fun and interactive, all while paying homage to Hershey's most successful prodcut to date. Each page was printed on metallic vellum. Hand trimmed and assembled.

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